7 Ways To Boost Bigcommerce Site Speed To Increase Traffic

1. Introduction

When it comes to online sales, building trust with your customers is key. They want to know they’ll be treated with respect and their time won’t be wasted. If they don’t have a positive experience on your website, they’ll likely move on to a competitor’s. In fact, studies show that dissatisfied customers rarely make purchases from the same website again. So, to ensure that your online business is successful, it’s important to make a great first impression.

BigCommerce is the ideal platform for ecommerce brands looking to offer customers exciting shopping experiences. With its customizable features and services, you can tailor your store to fit your unique needs. However, like most ecommerce storefronts, adding advanced features can cause site speed to suffer. To stand out in today’s competitive market, your brand needs to provide fast, personalized experiences that leave a lasting impression on every customer. With BigCommerce, you can achieve both speed and customization, ensuring that every visitor to your site has an unforgettable experience.

So, if you are looking for an answer to your question about how to improve Bigcommerce website and increase your store’s organic traffic, we have got you covered. But first, let’s understand why page speed matters.

2. Why Page Speed Matters?

Customer satisfaction is crucial for the success of any online store. However, slow loading speeds are the biggest reason for customer dissatisfaction. With so many choices available in the market, customers expect fast and efficient results when browsing sites. Slow loading speeds can drive away potential customers and result in a significant loss of sales and traffic. In order to ensure the success of your Big Commerce Store, it is important to optimize your website’s speed and provide a seamless browsing experience to your customers.

Reasons Behind Your Slow Bigcommerce Site Speed

There are several factors that can contribute to a slow website, but the biggest culprits are often:

1) Large images

2) Dynamic site content

3) Extra code in your theme

4) JavaScript from plugins

5) Slow server response time

6) High-site traffic

Thankfully, there are ways to address these issues and speed up your website. The first step is identifying the specific factors that are causing the slowdown. Once you know what’s dragging your site down, you can take action to optimize Bigcommerce website speed and provide a faster, smoother experience for your users.

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Testing Bigcommerce Site Speed

For successful Bigcommerce page speed optimization, it’s essential to identify the factors that are slowing it down. Although certain culprits are common, every site has its own set of unique issues. Fortunately, you can easily find speed tests online that will pinpoint the exact reasons behind your website’s sluggishness. By simply entering your page URL, these tests will load your site just like any other user would and measure the time it takes for specific elements to appear until the page is fully loaded. With this information, you can take the necessary steps to improve your site’s speed and enhance user experience.

In order to get an accurate measurement of your page load speed, you should consider a speed test that is reliable. You can try out more than one test on the same page to see how consistent the results are. The best tools you can consider for Bigcommerce website speed testing are:

• Google page Speed Insights
• Pingdom
• GT Metrix

Each of the testing tools has its own format, but they will give you a report of how quick or fast your website is and what elements are bringing your site speed down so that you can take the necessary steps for Bigcommerce page speed optimization.

3. Top Ways To Optimize Bigcommerce Website Speed

Now that you have a better understanding of the tools that can help you identify the root cause of your website’s slow speed, it’s time to focus on the solution. If you’re wondering how to improve Bigcommerce website speed, don’t worry, we’ve got you covered. Our team will thoroughly analyze your Bigcommerce Store and provide effective optimization techniques. With our expertise, you can quickly optimize Bigcommerce website speed and enhance its performance.

Content Optimization & Page Load Speed

Improve your BigCommerce page and store speed by avoiding unnecessary content overload. The primary function of your website is to sell products, so focus on that. Reduce the number of products and details displayed on your homepage to increase site loading time. Consider limiting the number of items per page to five to enhance site loading performance and increase valuable sales. Organizing your store layout will help your pages and blog posts to load faster, and your customers can easily find the details they need. Finally, don’t forget to optimize your meta descriptions to increase organic traffic and revenue. This is one of the most crucial things to consider.

Image Optimization

To ensure optimal load speed for your BigCommerce store, it’s important to keep your image sizes to a reasonable amount. Excessive image sizes can potentially slow down the load speed of your online store’s pages, causing frustration for your customers. As one of the most effective eCommerce platforms, BigCommerce recommends that the width of your images should not exceed 1250 pixels. Furthermore, dpi plays a crucial role in ensuring optimal load speed and preventing loading errors. While an image being printed has a pixel count of 300, it’s recommended to use 72dpi for images on BigCommerce’s site. When it comes to file types, JPGs are preferred over PNGs as they have smaller file sizes without compromising the quality of your images.

Redirects

As an online store grows, it undergoes various changes, including the creation of new categories and sub-categories. However, this can lead to some products being categorized incorrectly or linked with older communities. Fortunately, BigCommerce, a reliable eCommerce platform, automatically redirects these products to the correct category, thus saving you time and effort. However, continuously changing category names without clearing out your site’s redirect history can lead to slower load times for your online store. This can negatively impact your conversions. To prevent this, consider cleaning up the trailing by checking how many pages are on a single URL address before cleaning them individually. Doing so will help decrease page load time and improve your online store’s performance.

CDN (Content Delivery Networks)

Optimize your BigCommerce store’s performance by utilizing a Content Delivery Network (CDN) to serve static content from various global nodes. A CDN’s primary function is to distribute data across multiple regions and users, resulting in improved site speed and efficiency. For instance, when a user from Europe visits your site, the CDN will deliver their images and other files from a nearby data center, reducing latency time and improving their browsing experience. By implementing a CDN, your BigCommerce store can offer faster page load times and improved user engagement.

Third-Party Applications

If you’re considering adding developers’ apps to extend your BigCommerce store’s functionality, you should be aware that these plugins can have a significant impact on your site’s performance and speed. While they can greatly enhance the customer experience, too many can considerably slow down your site. To avoid this, it’s crucial to conduct an audit of your third-party extensions. Determine which ones are performing well, which ones are taking the longest to load, and which ones you could do without. In many cases, third-party apps and plugins are major culprits for site slowdowns. By carefully evaluating and managing them, you can optimize your site’s performance and provide a better experience for your customers.

Google Tags

If you have been using both old Google Analytics tags (ga) and newer ones like gags, it is likely that both tags are being used simultaneously, which can lead to your analytics being tracked thrice. This can misattribute your conversions in reports or ads. To avoid this, it is important to immediately clean up any conversion tracking code that uses incompatible tagging systems.

Javascript Errors

When dealing with JavaScript, it’s important to remain vigilant for any potential issues that may arise. A single error in the code could potentially go unnoticed, resulting in a myriad of problems. In addition, syntax errors are a common culprit that can cause scripts to malfunction, so it’s crucial to address them promptly in order to ensure proper functionality.

4. The Ultimate Solution For Bigcommerce page speed optimization

If you are looking to improve your Bigcommerce page speed and want to avoid the hassles of working on every specific factor, then you can consider implementing our Website Speedy Tool script. Our saas based Bigcommerce page speed optimization tool works on every asset that has been acting as a hindrance to your website speed and results in faster website loading times. In addition, the tool also fixes Bigcommerce core web vitals, resulting in a more responsive and faster website.

5. Conclusion

Boost your BigCommerce website’s speed and performance with these powerful techniques. By implementing these strategies, you can ensure that your customers stay satisfied with their experience, ultimately leading to increased traffic and conversions. And the best part? These improvements will also help boost your site’s Google SEO rankings, making it easier for potential customers to find you online. So try these tactics today and watch your business thrive.