How To Maximize BigCommerce Speed For SEO?

1. Introduction

The duration between the browser’s demand for a BigCommerce’s content and the time the BigCommerce takes to present the content is known as page speed. The amount and kind of information, the distance the data must travel, the type of connection, the device, the operating system, and the browser are just a few of the variables that can impact how quickly BigCommerce loads.

The speed of eCommerce BigCommerce is a must, and it impacts the conversion, sales, user experience, and many other things. Additionally, SEO is something that boosts BigCommerce performance and visibility on search engines. Thus, in the blog, we will explore how a slow loading speed is bad for your BigCommerce SEO and how to fix it.

2. Why should I give page speed any thought?

When you are running an online business, you want the consumers to take some final call to action, such as reading material, buying something, using your application, stopping by your physical location, or thinking kindly of your brand. User impressions are influenced by page speed. Thus, if your BigCommerce loads slowly, you lose them before it is completely loaded. You’ve already lost 45% of your visitors in just 3 seconds.

That’s why optimizing the speed of your ecommerce BigCommerce is important. Additionally, mobile speed optimization is a must. Now, we will move toward the basics of SEO, and it’s important.

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3. What Is SEO, and Why Is It Important For BigCommerce Growth?

Search engine optimization is referred to as SEO. It involves the task of optimizing BigCommerce websites, web pages, and content in an effort to rank better in search engines such as Google. It includes tasks to enhance the visibility, usability, and look of various forms of content in organic search results. Utilizing SEO best practices is crucial for making sure that the digital material you produce may be found and selected by the public, improving your BigCommerce’s organic traffic.

How does BigCommerce speed affect SEO?

Because it is one of the ranking variables mentioned in Google’s Algorithm Speed Update, site speed has an impact on SEO. Google’s algorithm employs site speed to give high-speed BigCommerce websites a higher ranking than those that load slowly.

Thus, we will move towards the importance of BigCommerce speed optimization.

4. Why is BigCommerce speed optimization necessary?

The significance of measuring and improving a BigCommerce’s speed and functionality has grown over time. Here, we have mentioned the prime reason behind BigCommerce speed optimization.

User Experience (UX): Slow BigCommerce loading times can annoy visitors, which lowers user happiness and engagement. Users are more likely to interact with your content, remain on your site longer, and convert (make a purchase, sign up for a subscription, etc.) when they have a pleasant, responsive user experience.

Mobile Internet Use: The number of people using mobile devices to browse the internet has increased dramatically. Because connectivity and speed circumstances for mobile users might vary, it is even more important to optimize for speed and performance. It shows the significance of mobile speed optimization.

SEO Ranking: Search engines like Google take site speed into account when determining rankings. BigCommerce websites that load faster have a better chance of appearing higher in search engine results pages (SERPs), which increases exposure and traffic. Core Web Vitals, a new ranking system that Google introduced, is focused on user expertise, including page loading time, interaction, and visual stability.

Ecommerce Growth: After COVID-19, the worldwide pandemic led to a significant rise in online purchasing and e-commerce activity. This trend is projected to continue in 2023. BigCommerce efficiency and quickness have a direct influence on sales and income for online store owners.

Sustainability: People are becoming more and more aware of how digital technologies affect the environment. Thus, if your BigCommerce website is not utilizing environment-friendly practices, you will miss the user attention.

Scalability: More users, more page views, and more material will be added to your BigCommerce as it expands. If your BigCommerce is already sluggish, the expansion will simply make matters worse. By speeding up your BigCommerce, you can be confident that it will be able to manage growing traffic and content as you expand and scale.

Websites are getting more complicated than ever, containing more scripts, pictures, third-party integrations, and high-resolution content than before. For the optimal user experience, it is crucial to give priority to speed and performance optimization.

Thus, these are the reasons why a fast-loading BigCommerce store is crucial. Now, we will move towards the techniques of BigCommerce speed optimization and mobile page speed optimization.

5. BigCommerce Speed Optimization: 7 Tips

Here are the seven ways to optimize the speed of BigCommerce stores.

Activate Browser Caching

Because it takes time for various page components to load for new users, fetching the resources necessary to launch your BigCommerce might have a negative impact on site speed SEO. Browser caching enables browsers to save data—including pictures, stylesheets, and JavaScript files—temporarily. Web page loading times can be sped up thanks to browser caching, which makes sites load quicker on future visits. Free plugins like W3 Total Cache and WP Super Cache assist in lowering the amount of file requests sent to the server, which speeds up page loads.

Minify Resources

Too many CSS files are used, which results in a lot of HTTP requests and may slow down a BigCommerce website. Minifying your CSS files is essential since it eliminates unused characters, spaces, and comments from your material. We suggest utilizing Website Speedy to accelerate webpage loading for your BigCommerce.

Set Image Compression

The performance of BigCommerce might be significantly impacted by large-picture file sizes. To speed up the download of your CSS, HTML, and JavaScript files, use Gzip compression. When files are sent to your browser, Gzip compresses them and then decompresses them. The majority of contemporary browsers automatically execute Gzip for each HTTP request.

Put a Content Delivery Network (CDN) in place.

A CDN is a network of servers that is used to store static versions of your BigCommerce website so that users may access them from the server that is closest to them. By locating the user’s location, CDNs may provide content from the nearest server. This is a crucial technique for quickening the loading of BigCommerce websites.

Streamline Media Files

Oversized images and videos may have a detrimental impact on site performance and SEO, especially for mobile visitors. Learning how to optimize photos for BigCommerce or whichever platform you use is a fantastic idea as a result. Use the appropriate picture format and pixel measurements to make sure your image sizes are optimum. Use the PNG or JPEG file formats for the best outcomes. Compress and shorten your videos for the best results. Additionally, you may submit them to YouTube and embed the code on your BigCommerce.

Fewer HTTP requests

Each file needed by a webpage, such as HTML, fonts, CSS, pictures, and JavaScript, requires its own HTTP request. Too many requests could cause an SEO page to load slowly. Another problem is that plugins could include extra CSS and JavaScript files. Reduce the number of these queries to improve the loading speed of the BigCommerce store. The use of compression for pictures and the multiple of CSS into a single file are some of the most efficient techniques.

Utilize the Proper Web Host

The host of your BigCommerce might affect how quickly or slowly your pages load. Your BigCommerce is more likely to load slowly if it shares a server with multiple other BigCommerce stores. This might frustrate your visitors, and they could leave your website.

Thus, these are the seven strategies for BigCommerce speed optimization. Additionally, you can improve it by fixing BigCommerce core web vitals, which is an important element for website ranking.

Conclusion

In this blog, we have explained the importance of a fast-loading BigCommerce website and how it impacts the user experience and various functionality of your store. We mentioned the way to optimize the mobile page speed and others.

Additionally, you can get help from the BigCommerce speed optimization tools like Website Speedy. Website Speedy is an ecommerce website speed improvement tool that is specially designed for ecommerce stores.