Best Ways to Increase Organic Traffic to Your BigCommerce Store

1. Introduction

In the world of online sales, building trust and ensuring a positive customer experience is crucial. It is important to make a lasting impression on your customers from the start, as research shows that dissatisfied shoppers are unlikely to make a purchase and may turn to other websites instead. Therefore, it is essential to focus on how to improve site loading speed in order to create a website that leaves a positive impact on customers and ensures their satisfaction.

The primary cause of customer dissatisfaction is the lengthy loading time of an online store. With a vast array of options available in the market, customers anticipate speedy and efficient results when they browse websites. Consequently, many customers abandon sites that have slow loading speeds. This can result in a decline in sales and traffic, which is crucial for the success of your Big Commerce Store.

2. Some Tips for Increasing Your Page Load Speed and Revenue

BigCommerce is a provider of eCommerce software that focuses on enhancing the speed of its customer’s websites. To optimize your website traffic and make the most of BigCommerce’s fast online store speeds, consider the following tips:

Conduct a Page and Site Speed Test on BigCommerce

Page load speed tests are an easy method to evaluate the performance of your BigCommerce store. These tests analyze the factors that impact the loading time of your site. By conducting a site speed test, you can identify if your images have large file sizes that are causing a slowdown in page load speed. There are various tools available for conducting site and page load speed tests, such as Google Page Speed, which is free for online use. Additionally, there are numerous other free online tools that you can utilize for this purpose.

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Optimize your Website’s Content to Improve Performance

To improve website load time of your BigCommerce page and store, avoid overloading your site with unnecessary content. This will detract from its primary purpose: selling products. Similarly, limiting the number of products and product details displayed on your homepage can improve site loading time.

To maintain an organized layout for your store, limit the number of items per page to five. This will result in better site loading performance and more valuable sales. By organizing your store’s layout, you can also improve the loading speed of your pages or blog posts, allowing customers to find more details about your products or services.

Optimizing your menus by minimizing the number of products shown on each page is also recommended. Having too many items on your site can lead to longer loading times and a decrease in user experience. Keeping categories simple will contribute to addressing this issue.
Furthermore, optimizing your meta descriptions is crucial for increasing organic traffic and revenue. Make sure to prioritize this aspect.

Optimize images to reduce their file size and enhance the loading speed

To Boost website speed, it is important for BigCommerce store merchants to keep their images at a reasonable size. This is because excessively large image sizes can potentially slow down the loading speed of your online store’s pages and frustrate customers. When setting up a new BigCommerce page, there are some helpful tips to follow:

1. BigCommerce, a highly recommended eCommerce platform, suggests that you should ensure that the width of your images is kept below 1250 pixels.

2. Pay attention to the dpi (dots per inch) of your images. While images being printed require a pixel count of 300 dpi, for images on BigCommerce’s site, it is recommended to use 72 dpi. This not only helps with loading speed but also prevents loading errors.

3. Choosing JPG files over PNGs is advisable as they have smaller file sizes without compromising on quality. Additionally, using responsive images is crucial for increasing organic traffic and conversion rates.

Manage redirects efficiently to prevent any negative impact on site speed

As an online store grows, it will experience various changes. In the early stages of growth on a BigCommerce site, there is a possibility of creating new categories and sub-categories. However, this can sometimes result in incorrect categorization of products or linking them with older communities.

Fortunately, BigCommerce, an eCommerce platform, offers a solution to this issue through automatic redirection. The good news is that it takes care of the redirection process automatically. However, if category names are changed multiple times without clearing the site’s redirect history, it could result in slower load times for the online store.

To resolve this, a simple and efficient method is to inquire about the number of pages associated with a single URL address before cleaning them individually. This approach helps improve site loading speed, ultimately leading to increased conversions.

Utilize a Content Delivery Network (CDN)

To increase the efficiency of your BigCommerce store, utilizing a Content Delivery Network (CDN) is recommended. A CDN helps distribute static content from various locations worldwide. The primary purpose of the network is to disperse data to different regions and users, resulting in improved site speed and overall performance.

For instance, when a user from Europe accesses your site, they will receive their images and files directly from a nearby data center, bypassing the need to retrieve them from the main data centers. This significantly reduces latency time.

Evaluate and manage any third-party applications

While BigCommerce is a top eCommerce platform that allows the use of third-party applications to enhance our online store, it is essential to avoid overwhelming your site with excessive apps. This can lead to slower download times and a potential negative impact on the customer experience.

BigCommerce offers a wide range of applications to boost conversion rates, but the more apps you use, the slower your website may become. This is because each app requires additional code that can slow down the loading time for your customers. To identify which apps are using up your site’s resources, you can utilize tools. However, it’s important to note that there may be other factors contributing to the issue. Before deciding how to address these resource-intensive apps on your website, consider the responsiveness and helpfulness of their support teams in resolving any issues.

Utilize Google Tags to track and optimize your website

If you have been using both old Google Analytics tags (ga) and newer ones like gags, there is a possibility that both tags are being used simultaneously. This can result in your analytics being tracked three times.To resolve this issue, it is important to remove any conversion tracking code that uses incompatible tagging systems immediately. This will ensure that conversions are not incorrectly attributed in reports or ads.

Identify and fix Any JavaScript Errors

If you notice an issue with JavaScript, it’s possible that there is a code error that went unnoticed. Syntax mistakes, for example, can hinder the proper functioning of scripts and should be addressed promptly. Employ the following techniques to enhance the speed and performance of your BigCommerce website, resulting in increased customer satisfaction. In turn, this happiness will lead to improved traffic from Google SEO rankings for your site.

By implementing the aforementioned approaches, you can increase traffic to your BigCommerce store and ensure customer satisfaction, all while improving your SEO solutions for BigCommerce. SEO is an essential element for the success of eCommerce websites.

3. Conclusion

In conclusion, increasing organic traffic to your BigCommerce store is crucial for long-term success and growth. By implementing the best practices mentioned in this content, such as optimizing your website for search engines, creating valuable and engaging content, leveraging social media platforms, and utilizing email marketing strategies, you can effectively drive more qualified and targeted traffic to your store.

Remember, consistency and patience are key in building organic traffic, so continue to monitor your progress, make necessary adjustments, and stay committed to providing a seamless and valuable user experience. With these strategies in place, you can elevate your online visibility, attract more potential customers, and ultimately increase sales and revenue for your BigCommerce store.

At Website Speedy, we are dedicated to delivering top-notch BigCommerce page speed optimization services that will enhance your organic traffic, conversion rates, and business growth by providing enterprise-level capabilities. Our goal is to ensure that your customers keep coming back for more. Whether you require assistance with migration, integration of any application, or a complete redesign of your online store, we are here to help. Simply share your requirements with us, and our team will reach out to you promptly.

Here is How to Boost BigCommerce Store Speed Through Website Speed

4. Frequently Asked Questions

How Fast Should a Web Page Be?

If a category page takes more than two seconds to load, shoppers are likely to leave your site or BigCommerce store. Google aims to have its search engine results pages (SERPs) loaded in less than half a second to prevent user frustration and impatience when their desired website doesn’t appear immediately.

Research conducted at Amazon supports this online business reasoning, as it showed that eCommerce revenue increased when products were placed further down the recommendations list, as people didn’t want to wait for those items to appear at the top positions.

How important a website optimization is?

Web pages must load in less than 2 seconds to prevent users from leaving. Website developers should prioritize creating content that is easily readable and indexable by search engines. This not only improves on-site conversions but also makes the site more attractive to both users and search engine crawlers, who prefer faster websites that can retain visitors for longer periods of time.

Is SEO affected by speed?

Page speed is crucial for BigCommerce SEO as it can impact rankings in both direct and indirect manners. The speed of your pages directly influences your ranking by affecting the bounce rate or dwell time of your site, which refers to the duration visitors spend on a web page before departing. If the page speed is slow, it can increase the bounce rate, leading to a lower position on search engine results.

How to do page speed and site speed differ?

Improving the load time of a specific category page on your online store or blog post enhances its performance. This is akin to site speed, but when optimizing eCommerce website speed, the focus is on the attributes that contribute to this specific aspect of web development and improving their efficiency.

How can I speed up my BigCommerce store?

There are multiple ways for big commerce page speed optimization. One effective method is to utilize Google’s Page Speed tool to optimize the site’s load time. Another approach is to optimize images by using alternative formats, such as JPEGs instead of PNGs, to reduce file size without sacrificing quality.

Fixing redirects that may divert users from their intended page is also crucial for improving their SEO score. Another strategy is to utilize a CDN (content delivery network) to enhance download speeds across different geographic locations by caching data at multiple data center points. Finally, it is advisable to avoid using third-party applications that can potentially slow down your website.